From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the ...

Universal’s 'How To Train Your Dragon' dominated the U.K. and Ireland box office over the weekend, opening with $11 million.

Ever wanted to soar through the skies on the back of a friendly dragon? The new “How to Train Your Dragon” may be the ticket, from a decidedly safer, though possibly still vertigo-inducing, distance.