In this interview, Shreya Malpani of Malpani Group & Antonio Bautista of Dave & Buster's discuss the food chain's expansion ...

30% of consumers say AI personalisation detracts from their experience: Report The Verizon CX Annual Insights report noted that 88% of consumers are satisfied with interactions handled by human agents ...

Independence Day 2025: Brand campaigns evoke pride & joy This year, on 79th Independence Day since 1947, brands pay tribute to India's rich diversity, history and culture with advertisements that ...

Unity is now Voldemort in advertising Once a staple of Indian advertising, ‘unity’, the theme that should not be named, has become risky for brands. Mitul Shah of Calculated Chaos suggests reclaiming ...

Google has introduced a new search feature called ‘Preferred Sources’ in the United States and India, allowing users to see more news from outlets they choose within the Top Stories section. The ...

Chakravarthy is stepping down from his current role after nearly seven years and will continue his association with McCann as ...

With nearly two decades of experience, before joining Google, she worked at Viacom18 and began her career as a marketing ...

The move to lay off about 8% of its international workforce comes as part of cost-reduction and restructuring measures aimed ...

As a part of this partnership, the agency has created a ‘MOGO’ (musical logo) and a ‘MOGOSCAPE’, a comprehensive sonic ...