Dreaming of a Cannes Lion? Multiple-time winners break down what it really takes to bring one home. Consider this your ...

Meta’s latest update gives advertisers more control by allowing them to edit key parts of copied ads, like titles, links, and ...

Gaurav Gupta on how a re-release became a cinematic moment that needed no campaign, just the right film, at the right time, ...

The integration allows viewers to select and highlight a specific part of a paused video, initiating a visual search via ...

Experts speak on how brand tonality is shifting from authoritative to chattier and more relatable on social media. What’s ...

Yousuf Rangoonwala reveals how bold conviction, creative risk-taking and a purpose-driven strategy helped Nihar Shanti Amla ...

According to the report, nearly 50% of 14,591 surveyed consumers made a cross-border purchase recently, with 71% open to new ...

Joy Personal Care’s IPL play with KKR is more than a sponsorship; it’s a bold push into men’s skincare, a smart blend of ...

GainTailwind Consulting's Rachita Vaid on how a dismissive question, "Why should I pay for you to get intelligent?" signalled ...

Amazon Prime Video’s move to introduce ads in India marks a pivotal shift in the OTT landscape. While advertisers eye a ...

In this conversation, Namrata reflects on building a legacy through experiential brand moments, why PR is the unsung hero of ...

Are the Abby Awards evolving into a more inclusive and representative platform, signalling a positive shift in the ...