The newly merged Paramount revealed very little in the new CEO's "open" letter about how it will handle basic cable.

WPP Media was the star billing in an otherwise lackluster second quarter earnings presentation to investors this morning, ...

If the NFL is to have 10% ownership of ESPN, does that mean the ESPN universe of content platforms will have to increase the ...

After a quarter century chronicling the ad biz, Smith explains why the time is right to shift to a different kind of media ...

YouTube has changed its ad revenue policies regarding the use of profanity in the beginning of a video, allowing creators ...

New McKinsey research reveals why CMOs keep getting sidelined -- and what it'll take to make marketing matter again.

Pharma firm UCB, which has previously advertised Bimzelx for treatment of psoriasis -- including this spot that debuted ...

Halperin, who was co-editor in chief of The Hollywood Reporter, has been named co-editor in chief and head of music for ...

Beginning in October, Meta will no longer allow political, electoral or social issue ads on its platforms in Europe. While ...

During its Q2 earnings phone call with analysts, the company said sports programming pricing and volume witnessed ...

Google, Meta Platforms, Microsoft, Apple and Amazon are not in the hunt for legacy TV media encumbered with costly old-style entertainment distribution and marketing systems including TV networks, TV ...

Whether Sweeney, best known for her work in “Euphoria” and “The White Lotus,” will bring similar good fortune to American Eagle Outfitters, is far less clear. The ad sparked furor among some followers ...