WPP Media was the star billing in an otherwise lackluster second quarter earnings presentation to investors this morning, ...

If the NFL is to have 10% ownership of ESPN, does that mean the ESPN universe of content platforms will have to increase the ...

After a quarter century chronicling the ad biz, Smith explains why the time is right to shift to a different kind of media ...

YouTube has changed its ad revenue policies regarding the use of profanity in the beginning of a video, allowing creators ...

Pharma firm UCB, which has previously advertised Bimzelx for treatment of psoriasis -- including this spot that debuted ...

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Halperin, who was co-editor in chief of The Hollywood Reporter, has been named co-editor in chief and head of music for ...

Whether Sweeney, best known for her work in “Euphoria” and “The White Lotus,” will bring similar good fortune to American Eagle Outfitters, is far less clear. The ad sparked furor among some followers ...

New McKinsey research reveals why CMOs keep getting sidelined -- and what it'll take to make marketing matter again.

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During its Q2 earnings phone call with analysts, the company said sports programming pricing and volume witnessed ...

"Financial setbacks can affect anyone, but understanding how credit works is a game-changer when building or rebuilding your ...