From May 20th to 22nd, over 2,000 mobile marketers, founders, product leaders, and growth practitioners descended on the MGM Grand for the latest edition ...

Coming up with an app idea is one thing. Getting it into development is another. And that’s where app investors come in. Through app funding and other resources, app investors can maximize the sales ...

Mobile game monetization companies can help you generate high revenues. So, in this guide, we’ll share an outline of different game monetization models to help you identify which companies to work ...

You’ve successfully built and launched an app. You’ve efficiently put in place a streamlined user acquisition strategy and have started getting traction in the app stores. But something is not quite ...

The music app industry spans a large selection of apps, but the ones that generate the most revenue and installs are music streaming services. Launched after the failure of Napsters and other illegal ...

Freya is a creative growth marketer obsessed with the internet, social media, and the power of apps to change lives. Through her agency, &Fine, she and her team help impact-driven apps grow their user ...

How app marketers are rethinking revenue in 2025 with insights from Paddle CMO Andrew Davies on web payments and scaling beyond the App Store.

Kenzie is a Growth Marketer at Stream, where she helps the world’s top apps drive engagement through best-in-class chat, video, and activity feeds. With a background spanning sales, partnerships, and ...

App refunds are an unfortunate part of every apps lifecycle, regardless of the value and benefits, a certain percentage of subscribers will ask for a refund. Both iOS and Google Play have refund ...

Discover how leading app teams are boosting revenue with App2Web and Web2App strategies. Join Paddle’s online event on June 24 to learn how.

Your team has built a strong reporting system that captures push notification opt-in and click-through rates, retention curves, and more. With all that data at your fingertips, there’s one critical ...

Mobile app advertising, monetization, and insights company Liftoff is bringing together inspirational women from across the mobile industry to share their stories. In this series, we’ll explore their ...