Here's how Microsoft’s impression-based remarketing works, how to set it up, and how it can reshape your campaign strategy.

In a world where AI-generated answers sound the same, community-driven trust gives brands individuality, credibility, and lasting preference.

Advertisers can now spot cross-campaign trends and performance patterns in PMax with a single account-level view.

If you’re looking for options, here are eight link building services worth considering in 2025. Editorial.Link is a bespoke ...

Cloudflare turned a bold idea into a market-defining move – earning 2,000+ backlinks, lifting branded searches, and shaping ...

Google Ads is giving long-requested transparency. You can now see site-level impressions for Google Ads Search, Shopping, and ...

Google says richer conversion imports give Google’s AI the signals it needs to improve attribution and drive stronger ...

The new tool positions Google Ads as a built-in creative hub, streamlining how advertisers produce and scale ad assets with ...

Google Discover now leads publisher referrals as direct and social traffic slide, keeping news sites reliant on Google, data ...

Google is consolidating LSA trust programs into a single Verified badge to streamline credibility checks for advertisers and ...

LLMs highlight reviews and sentiment. Brands and businesses must control their reputations to shine in AI-powered search ...

Search campaigns will soon drop manual language settings, leaving AI to automatically detect and target user languages.