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Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.
Former Starbucks CEO Howard Schultz made a surprise appearance at the company's Leadership Experience in Las Vegas.
The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.
Nearly 40 years ago, Italy's espresso culture inspired Howard Schultz to build Starbucks into an empire of community-centered cafes worldwide. On Thursday, the Starbucks interim CEO said Italy has ...
Starbucks is making big changes ... This is just one of the challenges that has brought Howard Schultz back as chief executive, a position he returned to just a few months ago.
Any discussion about Starbucks inevitably revolves around the marketing genius who took a small regional chain of a dozen or so coffee bars in 1987 and built a global juggernaut—Howard Schultz.
Well, that’s where Bill Gates Sr. came to the rescue. A couple of days after Jerry Baldwin broke the news, a friend of Schultz mentioned a senior partner whom he believed could help with the issue.
Starbucks (SBUX) has been through a rough period recently, and CEO Brian Niccol plans to change that. The new CEO has impressed Starbucks’ former CEO, Howard Schultz. He praised Niccol’s turnaround ...