Sting Energy, Gatorade and Doritos will be featured in a deal with a sport that generated more than $2 billion in total ...

Formula 1's sponsorship revenue hits $2.04 billion in 2024, positioning it just behind the NFL as it continues to gain ...

Formula 1 is hot on the tail of the big dog of professional sports marketing, the NFL, and cleared $2.04 billion in ...

With thousands of press releases published each month, it can be difficult to keep up with everything on PR Newswire. To help ...

PepsiCo offers rising income, strong global growth, and undervaluation despite market headwinds, supporting a bullish outlook ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial ...

The cost cap was introduced in the 2021 season to face the major economic setback the world, and therefore F1 teams, were ...

Sting Energy, a PepsiCo electrifying energy drink, has officially entered the fast-paced world of Formula 1 as its Official Energy Drink Partner. This ...

An Australian motorsport legend says this new racing team would be crazy not to do everything it can to sign the former F1 ...