Starbucks founder Howard Schultz endorsed CEO Brian Niccol’s “Back to Starbucks” strategy, introduced in September 2024.

Starbucks hired former Chipotle CEO Brian Niccol to overhaul the company in September 2024; will his fresh ideas take the company's shares out of its multi-year channel trading pattern?

Starbucks Corporation (NASDAQ:SBUX) is one of the best stocks to buy for beginners now. On June 12, Goldman Sachs analysts, ...

Long the face of Western coffee culture in China, Starbucks is lowering prices and quietly seeking strategic investors in its ...

Starbucks was once the undisputed king of coffee in China. Having opened its first branch in the country in 1999, the company used its first-mover advantage to build and dominate a thriving coffee ...

He also oversaw the elimination and return of Taco Bell's Mexican Pizza, a business move that will be studied like "New Coke" ...