Learfield’s @TexasLSP and @TexasLonghorns announced today a landmark sponsorship with @LiveHumann that will see the company’s ...

A brand with roots in Austin and the University of Texas now has a front-row spot in the heart of Longhorn sports.

This article was originally published on www.si.com/college/auburn as 'Nobody Cares' About New Auburn Title Teams, Says ...

On July 31, the College Sports Commission released new guidance on NIL, effectively bringing collectives back into the fold.

Tuesday was the last day that the media got to watch the Tigers practice during fall camp with just 10 days until the season ...

Yellawood's logo will now grace the surface at Pat Dye Field thanks to a five-year partnership with Auburn football ...

The words "Pat Dye Field" will be displayed on the 25-yard lines at Jordan Hare Stadium thanks to a 5-year partnership with ...

Current Auburn head coach Hugh Freeze commented on the new sponsorship and recognized Dye’s highly-revered legacy at Auburn. “For my people my age, Coach Dye put this program on the map of what it ...

The Auburn Tigers football program partners with YellaWood for first-ever on-field sponsorship, marking a major step in NIL-era innovation.

The Tigers' partnership with YellaWood brings new field branding to Jordan-Hare Stadium just as the program celebrates the 20th anniversary of Dye's Hall of Fame induction.

This article was originally published on www.si.com/fannation/name-image-likeness as Auburn announces on-field advertising ...

Auburn football will feature a corporate sponsor on Pat Dye Field at Jordan-Hare Stadium in 2025. Auburn alum and billionaire ...