The major changes are focused on WhatsApp Channels and Status. For the first time, Channel owners will have the option to charge a monthly subscription fee, giving followers access to exclusive updates. Additionally, a new Promoted Channels feature will allow people to pay to increase their channel’s visibility.

The company stressed that users who only use WhatsApp for personal messaging will see no changes to their experience, as all new features are confined to the Updates tab that can

WHATSAPP has announced plans for a brand new feature that requires users to pay fees. The popular messaging app has revealed a wave of changes coming soon. However, WhatsApp has assured its

The move is in direct violation of the “no ads, no games, no gimmicks” pledge made by Meta following its $19bn (£14bn) acquisition of WhatsApp in 2014. Jan Koum, WhatsApp’s co-founder and chief executive at the time, had the mantra written on a note taped to his desk.

WhatsApp adds paid channel subscriptions, promoted content, and ads in the Status tab—while promising personal chats stay private and untouched.

The Meta-owned platform has just issued an alert telling its fans not to miss out on a swathe of new features that are aimed at improving the messaging experience.

WhatsApp will now include capabilities to make personalised animated stickers, animated emojis, and to create groups without instantly adding members.