Starbucks has long hosted regional barista face-offs, but in going global, it's hoping to "pump up" its struggling brand by capitalizing on a growing trend.

The Starbucks Global Barista Champion will co-create a beverage to be sold at stores across the U.S. in the "near future." ...

Nobuki Shimode of Japan. Shimode won with his Blooming Yuzu Espresso creation and will help develop a new worldwide beverage.

Chain’s first global championship supercharged an already cutthroat competitive circuit; 14,000 fans go wild for ‘Blooming ...

Japan’s Nobuki Shimoide has been named Starbucks’ inaugural Global Barista Champion following the final in Las Vegas ...

From over 84,000 baristas to one crowned champion, Starbucks hosted its first-ever Global Barista Championship in Las Vegas, ...

Nobuki Shimode, who manages one of the company's stores in Japan, won the coveted title this week in Las Vegas, beating out ...

By day, the 22-year-old Starbucks barista crafts lattes and mochas at the Chicago Reserve Roastery. In her off hours, she ...

The first-ever Starbucks Global Barista Championship will feature 12 elite competitors who will face off in Las Vegas from ...

Twelve baristas from around the world will come to Las Vegas for the Starbucks Global Barista Championship on June 9-11.