But what stood out to USA Basketball chairman Grant Hill was the way James behaved in the lead-up to Paris, and during the ...

"Nike's signature roster features all-time greats, and I am incredibly proud to join some of the best athletes in the world," ...

Nike's basketball line is littered with NBA superstars. Many of the league's top players have endorsement deals with the ...

Roger Federer, who retired in 2022, is now estimated to have a net worth of $1.1 billion, boosted by his minority stake in Swiss shoe and apparel brand On.

Endorsement deals have become a major part of the basketball industry. Shoe deals end up being by far the biggest endorsement ...