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Highlights emerging trends in media and creative measurement, covering: the growth of marketing experiments; the price measurement gap; and the rise of AI-powered creative testing. There has been a ...

This WARC Guide provides a summary of new thinking and best practice on making the case to the C-Suite. As with past economic shocks, from the COVID-19 pandemic to the 2008 banking crisis, marketing ...

Worldwide retail media investment will reach $177.7bn in 2025 (+14.8%) before rising to $201.6bn (+13.5%) the following year – equivalent to 16.3% of all global ad spend. Amazon – whose ad business ...

As competitors bottomed-out prices and flooded with promotions, Time struggled to get attention. Instead, Time adopted a counter-category approach and boldly chose to reclaim tech leadership by ...

While changes in long-standing partnerships are a big deal among brands, among consumers, it may often just be a passing note - especially for a change in something so ubiquitous as Coca-Cola and ...

"What does an American burger joint know about serving local Malaysian coffee?" We faced a formidable task: overcoming the baggage of the golden arches, and convincing Malaysians that McCafe have the ...

ZUS's choice in name and imagery resulted in misconceptions around its brand, leading to assumptions about an international background. ZUS took advantage of the seasonal patriotism of Merdeka to ...

Determining the right premium for a given insurance policy is one of the most important challenges for insurers. Dealing with this challenge involves putting research into practice by exploiting ...

Pizza Hut aims to win over Gen-Zs for long-term growth. However, our brand hasn't kept up with Gen-Z's dynamic lifestyle and preferences. Instead of guessing what Gen-Z wants, we've partnered with ...

Adidas' Runner 321 is a social movement created by and for the neurodivergent community to improve their visibility within sport. What started as a moment at the Boston Marathon in 2022 quickly turned ...

This case study outlines the challenges faced by Britannia Marie Gold (BMG), a leading biscuit brand in India, due to category stagnation, increased competition, and the evolving needs of its primary ...