Positive brand equity drives sales, increases profit-margin per customer, builds loyalty, and grows market share. According to 2024 GWI data, there is a clear motivation from shoppers to wait for ...

Isotonic sports drink brand Revive increased brand preference, top-of-mind awareness and volume sales in Vietnam through a partnership with Samsung promoted via a digital-led strategy. In today’s ...

Is the glass half empty? Alcohol companies are embracing eco-friendly initiatives to appeal to modern consumers who increasingly prioritize sustainability practices. The shift from glass-based to ...

BAT's journey to build A Better Tomorrow™ involves switching smokers to reduced-risk alternatives* like Vapour, Modern Oral, and Heated Products. To stay ahead, BAT partnered with Curve Analytics to ...

Key trends of the total European digital ad market in 2024. The European ad market saw the strongest digital ad spend growth in 2024 since 2011 (excluding the pandemic spike in 2021), with total ...