The announcement comes after S4 Capital had said it was in preliminary talks regarding a “possible combination” with its agency group counterpart.

As The Drum Awards Festival explores the future of design, today’s featured juror Sue Walsh shares her take on the creative risks of AI, the overlooked power of hope in design, and why experience ...

Worth Your While’s Tali Madsen is the latest marketer to tell The Drum that their risqué (but important) campaign landed like a lead balloon on LinkedIn. Is it even possible to have any important ...

With fines of £250,000 or up to 5% of business turnover, it’s imperative that brands ensure creator partners are up to speed.

Tiara Christian has lived and worked everywhere from Dubai to New York, built campaigns for brands you use every day and fought for change inside some of the world’s biggest companies. Now it’s her ...

In Exit Right’s season finale, Mike Silver sits down with the founder of social media agency Cerebra to unpack the identity shifts, risks and rediscoveries that come after selling a business and why ...

School of Social’s Kineta Kelsall doesn’t like age labels. Aren’t we over stereotypes? She explains that they make for shoddy marketing strategy too.

The campaign from Mother London is an ode to the city’s oldest resident; a love-letter to the seagulls… and their annoying habits.

Brands are working hard to tell evocative stories that connect with their audiences. Marcus Foley of Tommy explains how to do vibe culture well.

US labor data shows the share of workers in advertising, PR and related sectors under 25 has hit a five-year low. Ad school dean and creative extraordinaire Marc Lewis argues that ad land bosses could ...

Under Mondelez’s new savory category president, Steven Saenen, the brand is stepping out of the pantry and on to the cultural stage with one of the world’s biggest music stars.

After losing everything during Covid, the exhibitions expert rebuilt his career and business from scratch, turning adversity into global success.