MLB has teamed up with, and acquired a stake in, digital sports media brand Jomboy Media as it looks to tap new audiences ...

Danish football’s lower-tier leagues have sold their title sponsorship rights to the Malta-based betting group Soft2Bet to ...

Elevate has launched a $500m (€438.2m) fund to invest in college athletics departments following the groundbreaking ruling ...

Formula 1 will remain at 24 rounds next season as Barcelona sees out its contract at the expense of Imola, and Madrid joins ...

Renault has announced an early extension to its sponsorship agreement with Roland Garros, securing its relationship until at least 2031 and continuing to enjoy net branding rights.

Bell Media has extended its rights to show golf’s PGA Tour in Canada through a multi-year agreement announced during the ...

Warner Bros. Discovery has announced plans to split the company into two publicly-traded entities, separating its streaming ...

Spain’s competition regulator is to investigate Uefa for possible restrictive practices in the latest round of the legal ...

French commercial broadcaster TF1 has opted to alleviate some of the costs associated with acquiring rights to this year’s ...

New Zealand Rugby CEO Mark Robinson has maintained that “the foundations of our organisation are extremely strong” after ...

Warner Bros. Discovery has extended its agreement to show tennis’ French Open across Europe and select Asian nations until at ...

The success of the domestic sponsorship sales programme was a key factor in helping the organising committee for 2024 Paris ...