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跑步品牌Brooks近日公布第二季度财报,以营收同比增长19%的亮眼成绩刷新历史纪录,其中亚太及拉美市场(APLA)以55%的增速成为增长引擎,中国市场更以80%的爆发式增长亮眼全球。这一成绩的取得,源于品牌清晰把握区域市场消费趋势,得益于其以产品创新驱动增长的战略布局。
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