If the NFL is to have 10% ownership of ESPN, does that mean the ESPN universe of content platforms will have to increase the ...

After a quarter century chronicling the ad biz, Smith explains why the time is right to shift to a different kind of media ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

Pharma firm UCB, which has previously advertised Bimzelx for treatment of psoriasis -- including this spot that debuted ...

Whether Sweeney, best known for her work in “Euphoria” and “The White Lotus,” will bring similar good fortune to American Eagle Outfitters, is far less clear. The ad sparked furor among some followers ...

Some, if not many, of PBS's approximately 350 local station affiliates operate on a shoestring, so for them, losing CPB's ...

New McKinsey research reveals why CMOs keep getting sidelined -- and what it'll take to make marketing matter again.

Halperin, who was co-editor in chief of The Hollywood Reporter, has been named co-editor in chief and head of music for ...

During its Q2 earnings phone call with analysts, the company said sports programming pricing and volume witnessed ...

"Financial setbacks can affect anyone, but understanding how credit works is a game-changer when building or rebuilding your ...

Dentsu said it disputed the part of the court's ruling that found Dentsu's transgressions extended beyond the test events to ...