Just as great pizza chefs focus on the quality of their cheese and tomatoes, the marketing funnel can be more useful if it’s ...

Brands are largely not currently recorded as assets on the balance sheet of businesses, meaning marketing spend gets expensed ...

In an era where data and technology are changing at an incredible pace, it’s easy to lose sight of the human element in ...

The CEO of Coty has become the latest chief executive to cite influencers as a means to boost performance. Speaking this week ...

Virtual worlds could soon become a key part of any marketing channel mix. Brands need to start thinking about how they can ...

Pernod Ricard’s VP of marketing believes its important brands “evolve at the same pace” as their consumer rather than ...

Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need ...

From battles for flexibility to demands to perform under physical and emotional pressure, are businesses really supporting ...

In this episode of The Marketing Week Podcast, deputy managing editor Charlotte Rogers, senior reporter Molly Innes and senior reporter Niamh Carroll discuss why effectiveness is such a pronounced ...

Having once been a “titan” of Twitter, KFC had to rethink its social strategy and embrace co-creation to reach Gen Z ...

The company admits it “lost a little focus” as it sought to “flood” streaming platform Disney+ with new content.

Marketing feels like a tough gig at the moment. Last month, we finally witnessed the Trump administration’s ‘Liberation Day’ ...