According to Marketing Week’s 2025 Career & Salary Survey, less than half of marketers today hold a formal marketing degree ...

Just as great pizza chefs focus on the quality of their cheese and tomatoes, the marketing funnel can be more useful if it’s ...

Brands are largely not currently recorded as assets on the balance sheet of businesses, meaning marketing spend gets expensed ...

In an era where data and technology are changing at an incredible pace, it’s easy to lose sight of the human element in marketing. Yet, as Jaywing’s latest guide, “More Than Marketing,” powerfully ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Coty’s CEO becoming the latest boss to identify the value of influencers to the ...

Not exactly what you want to hear at 11:45am on Christmas Day, but that’s exactly what happened in the Holland household. My son managed to punch through his bedroom’s widescreen TV within an hour of ...

The value of consistency is often underrated, with many brands launching a new platform every other year as they look to engage or re-engage consumers. Yet, there are multiple studies to show ...

Pernod Ricard’s global vice-president of marketing for gins believes it’s important brands “evolve at the same pace” as their consumer rather than changing creative every other year.