Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Artificial Intelligence - This infographic compares the global Web traffic for the top 10 search engines with the global Web ...

Generative AI exceeds expectations in 27% of marketing use cases—more than in any business domain. That's according to two surveys of business professionals conducted by Bain & Company. An infographic ...

Remote work, telecommuting, flexible workplace... all are terms used interchangeably to describe the same phenomenon: allowing employees to work some or all of the time outside of your business's ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according to recent research from Market Research Institute International (MRII). The ...

In today's competitive marketplace, consumers are empowered to drive a hard bargain. Your audience knows how to get the best price, so it's easy to get scared into thinking that a shrewd discount ...

Although ChatGPT can be an incredibly useful tool for marketers, figuring out how to get the most out it can be a struggle. Specifically, it can be challenging to understand how to structure prompts ...

Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, Conversica researchers surveyed 508 consumers and business buyers.

Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to ...

Tech giants Apple, Microsoft, Google, and Amazon are the world's most valuable brands in 2024. That's according to Brand Finance's annual ranking of global brands. An infographic (below) summarizes ...

Throughout 2020, marketers and event planners raced to transform their in-person events to a digital format as a result of the pandemic. The adjustment was, understandably, difficult. But virtual ...

Let's take a few moments and look past our current reality—the one where we spend our days wearing athleisure wear, watching Tiger King, and spending eight hours a day on Zoom calls. Though we don't ...