Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to ...

Generative AI is transforming marketing organizations—creating new roles, flattening structures, and requiring a shift in ...

Employers are increasingly looking to hire Gen Z workers: The cohort is expected to constitute 30% of the workforce by 2030. However, many businesses struggle with Gen Z candidates' reneging on job ...

Artificial Intelligence - This infographic compares the global Web traffic for the top 10 search engines with the global Web ...

Tech giants Apple, Microsoft, Google, and Amazon are the world's most valuable brands in 2024. That's according to Brand Finance's annual ranking of global brands. An infographic (below) summarizes ...

Throughout 2020, marketers and event planners raced to transform their in-person events to a digital format as a result of the pandemic. The adjustment was, understandably, difficult. But virtual ...

Generative AI exceeds expectations in 27% of marketing use cases—more than in any business domain. That's according to two surveys of business professionals conducted by Bain & Company. An infographic ...

Firms spend 23 hours writing a response to a request for proposal (RFP) and involve nine people in the process, on average, according to recent research from Loopio. The report was based on data from ...

Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion. Google is the second-most valuable brand ($578 billion), and Microsoft is the third-most valuable ($502 ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according to recent research from Market Research Institute International (MRII). The ...

What's the median conversion rate for website landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...

Although ChatGPT can be an incredibly useful tool for marketers, figuring out how to get the most out it can be a struggle. Specifically, it can be challenging to understand how to structure prompts ...