In collaboration with more than 100 premier partners, Warner Bros. is releasing a bright and colourful Superman range inspired by the first live-action adventure from the new cinematic DC Universe.

The Hot Wheels x Maje spring/summer 2025 collection showcases premium design innovation, targeting the rise of female empowerment in motorsports and modern fashion culture. Rooted in Hot Wheels ...

Jazwares has entered into a multiyear global toy licensing agreement with Scottgames to produce a toy line inspired by Five Nights at Freddy’s. Building off the immersive settings and ...

Mattel reports that Barbie sales drove the 9% increase, helping the company to its first quarter of sales growth in a year. Mattel has announced that its sales increased by 9% in the third quarter ...

Outright Games and MGA Entertainment have revealed their upcoming game, Rainbow High: Runway Rush, the first console game based on the No.1 fashion doll Rainbow High. Rainbow High: Runway Rush is ...

Jazwares’ Squishmallows brand has joined forces with Crocs to release a variety of shoes and Jibbitz charms inspired by the iconic plush characters. Jazwares and Crocs are partnering to bring ...

To mark the London premiere of Barbie, the capital saw activations such as pink buses, taxis, floodlit landmarks and a Doctor Who TARDIS. The Barbie movie’s European premiere took place on ...

Transport technology brand Cosworth revs up licensing programme Published on: 15th March 2022 British technology and engineering brand Cosworth has announced its first positions on the licensing grid.

Reemsborko Ltd, the pop culture licensing specialist run by the industry’s own Max Arguile, has been named the exclusive licensing agent for the whole of the Dragon Ball franchise across the UK ...

Heathside Trading has signed an agreement with Millimages to distribute a new line of Molang gifts and collectibles, set to launch in Q3. With over 7m followers across social media, Molang is an ...

American watch brand Tockr has announced a new, limited series of “The Wheel of Time” inspired wristwatches. With their luminous serpentine watch dials, the new unisex Tockr “The Wheel of ...

Asgard Media, the licensing consultancy business launched by Kelvyn Gardner, has tapped Robyn Cowling has its new head of strategic partnerships as the company looks towards ‘a bright future ...