If you noticed your Discover report showing a huge drop in impressions and clicks, you are not alone - it seems like a bug.

We’ve spent years tracking clicks and rankings. But in the age of LLMs and AI search, are we still measuring what matters?

Read this deep dive into six patents that reveal how Google's AI Overviews and AI Mode work – and what it all means for the ...

CEO Aravind Srinivas took shots at Google’s AI modes and why its ad model holds it back, as well as Perplexity’s browser that ...

Google’s AI Mode is where new search features are tested, but only the best will graduate to AI Overviews or the main Search ...

Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and ...

Your content may appear in AI Overviews – without traffic to show for it. Learn how to adapt your SEO for zero-click search.

From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.

Google has released new best practices, video bytes and what to do if your site was flagged incorrectly, as well.

AI Max expands reach, but regular Search gives control. Learn the trade-offs and when it makes sense to use each – or both ...

Navah Hopkins is the new Microsoft Ads Liaison. This marks a big move for both her and the company’s B2B and B2C focus.

SOPs aren't just for big teams. Discover why smart, streamlined systems are essential for small SEO operations – and how to ...