Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

The change comes as Warner Bros. Discovery seeks to scale back its volume of content and focus on quality programming and storytelling.

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

The first rebranding from HBO Max into Max launched in May 2022. At the time, the move to Max was intended to include a wider variety of programming as the company joined forces w ...

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand.

The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality ...

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...