Hawaiian Tropic, the skin-loving sun care brand that’s part of the Edgewell Personal Care portfolio, today announces the ...

Alix Earle and Hawaiian Tropic have teamed up. The social media influencer stars in the suntan lotion company’s latest ...

Hawaiian Tropic, renowned for its signature scent and iconic suncare products, announces the launch of its boldest campaign yet: Tana Sutra, a tongue-in-cheek guide of tan-tric positions to achieve ...

The sunscreen brand nods to “Kama Sutra” in a 60-second spot that sees the social media star demonstrate five unconventional tanning positions.

Hawaiian Tropic has teamed up with media personality Alix Earle on its first major ad campaign. The work, from BBH USA, sees the internet star in a playful Kama Sutra-inspired spot of ‘tan-tric ...

"This is a breakthrough moment for Hawaiian Tropic. 'Tana Sutra' is the largest creative campaign in the history of the brand," said Veronique Mura, SVP/GM at Edgewell Personal Care. "It ...

Consumer-brands company Edgewell cut its full-year outlook, saying sales of sunscreen products are set to decline as people ...

Shares of Edgewell Personal Care Co. sank toward a near five-year low Wednesday, after the parent of consumer brands including Wet Ones, Playtex and Hawaiian Tropic cut its full-year financial outlook ...