The newest coffee or burrito innovation might not be spun out of the boardroom—but rather the weight room. Brian Niccol and ...

Analysts said CEO Brian Niccol's turnaround plan holds promise because Niccol has successfully led prior strategic ...

As Starbucks aims to bring back customers and assuage investors with its turnaround strategy, it is also winning over its ...

But as Boatwright shared at the recent Fortune COO Summit, the jump from second-in-command to chief executive is less a step ...

Starbucks’ focus on employees becomes more apparent with its turnaround strategy, giving store managers a reason to cheer.

Alongside a layered, limited-edition Strato Frappuccino and croissants baked in-store, protein coffee is part of the company’s effort “to build a relevant, hype-worthy global menu that will resonate ...

Chain’s first global championship supercharged an already cutthroat competitive circuit; 14,000 fans go wild for ‘Blooming ...

When a new CEO steps into the spotlight, internal communications teams play a pivotal role in shaping how the transition is ...

Starbucks has long hosted regional barista face-offs, but in going global, it's hoping to "pump up" its struggling brand by capitalizing on a growing trend.