Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

For years, there's been a popular theory about Apple TV+, which is that the service isn't really meant to compete with ...

Apple's WWDC 2025 kicked off with a keynote featuring Tim Cook, who introduced iOS 26, featuring the new "Liquid Glass" ...

Apple's WWDC 2025 is set to begin tonight, highlighted by Tim Cook's keynote. The event will showcase the latest software ...

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride.

Apple often uses its annual WWDC to launch major new products. That probably won't happen this year. Instead, people will ...

Have you ever wondered how much CEOs of big companies like Google and Apple earn? Let's find out in this article.

FT tech editor Murad Ahmed speaks to Patrick McGee, author of Apple in China: The Capture of the World's Greatest Company; ...

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...

CEO Tim Cook has provided more detail on the company's strategy behind its Apple TV+ streaming service. Read for more.