Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...

Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

Apple's WWDC 2025 kicked off with a keynote featuring Tim Cook, who introduced iOS 26, featuring the new "Liquid Glass" ...

Apple often uses its annual WWDC to launch major new products. That probably won't happen this year. Instead, people will ...

Apple's WWDC 2025 is set to begin tonight, highlighted by Tim Cook's keynote. The event will showcase the latest software ...

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride.

Murad Ahmed As well as massive duties on goods imported from China, Trump has specifically threatened a 25 per cent levy on Apple devices made abroad. So does Cook — the supposed Trump whisperer — ...

Have you ever wondered how much CEOs of big companies like Google and Apple earn? Let's find out in this article.

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...

FT tech editor Murad Ahmed speaks to Patrick McGee, author of Apple in China: The Capture of the World's Greatest Company; ...