They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...

For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like ...

These ads will show up in the Status and Channels section. WhatsApp says that it will use information like the users’ country ...

There, users can publish images and videos as status messages for their contacts for 24 hours. WhatsApp also emphasizes that ...

The monetisation tools being introduced include optional paid subscriptions for Channels, promoted Channels in the Discovery ...

Meta emphasised that private messages, calls, and group chats will remain ad-free, preserving the core messaging experience. ...

WhatsApp, owned by Meta Platforms, will introduce ads in the app's Updates tab, used by 1.5 billion people daily. The ads aim ...

WhatsApp plans to introduce ads in the Updates tab, but this will not affect user privacy in chats and calls, Will Cathcart, head of WhatsApp at Meta told ET in an exclusive interview. India is a key ...

WhatsApp is set to introduce advertisements within its messaging platform, a notable shift for the app known for its ad-free ...

Meta Platforms Inc. (META) has announced the introduction of advertisements within WhatsApp's Updates tab, marking a ...

WhatsApp launches ads in the Updates tab for Channels and Status. Meta aims to monetize without compromising privacy.

This represents a notable change for the platform, considering its founders, Jan Koum and Brian Acton, had committed to keeping WhatsApp free from advertisements.