Analysts said CEO Brian Niccol's turnaround plan holds promise because Niccol has successfully led prior strategic ...

As Starbucks aims to bring back customers and assuage investors with its turnaround strategy, it is also winning over its ...

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Whitman joined eBay from Hasbro when the company was in its infancy in 1998. Whitman moved from eBay to the more ...

In other words, the businesses were planning to pass the costs along to the customer, something no one in the country struggling with an already-high cost of living wants to hear. Related: Starbucks ...

About a dozen of its non-coffee drinks, which include Frappuccinos, iced shaken teas and tea lattes, now cost as little as 23 yuan (S$4.10) each after an average 5 yuan discount, in a promotion ...

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

By putting their people first, Starbucks is making an investment that should pay off over time.

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

The Green Apron model includes in-store technology to more efficiently sequence orders, as well as a dedicated barista for ...