Sarandos remarked, 'They had so many years trying to start with so many different brands that this move makes sense'.

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

It's not TV, it's HBO. No, sorry, it's HBO Go. And also HBO Now. But now it's HBO Max, except wait, now it's not HBO at all?

John Oliver has announced that he and the team behind Last Week Tonight with John Oliver will rename and rebrand a Minor ...

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Five Supreme Court justices sit out case in rare move These Frozen Appetizers At Costco Are Better Than Restaurant Made ...

It's all so predictable. Every time the internet focuses in on yet another rebranding catastrophe, certain voices on social ...

Prophecy” topped the charts in the fourth quarter of 2024, but it's long-running IPs like “Sex and the City” that anchor ...

Following HBO Max, the 16th Street Mall is also getting an inexplicable rebrand. - A potential move by Congress could thin ...

If you can’t beat them, join them” seems to be the approach companies are taking when it comes to streaming, but, as The ...

EXCLUSIVE: If you’re an And Just Like That fan who wants the consumption to be a little more conspicuous, Warner Bros.

The Last Of Us’ season 2 finale ends on a major cliffhanger that hints at the direction of season 3—here’s the ending to the ...