Do old favorites like Sex and the City or new favorites like The Penguin drive more streaming retention? Parrot Analytics unpacks the data.

A Netflix rescue and a union win were good news for Sesame Street. But the price of survival might be the soul of the show.

Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...

BT nears deal to sell TNT Sports stake to Warner Bros Discovery - The Financial Times reports that the firm is close to ...

The TV industry and buyers of commercial time were able to breathe a little easier going to their annual week of ...

Strategic shift leverages HBO’s prestige to boost brand recognition and reconnect with premium content loyalists across ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, consistency and clear messaging, customers will push back.

The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

Harvard president Alan Garber will take a voluntary 25 percent pay cut from his salary, a university spokesperson said ...