Do old favorites like Sex and the City or new favorites like The Penguin drive more streaming retention? Parrot Analytics unpacks the data.

A Netflix rescue and a union win were good news for Sesame Street. But the price of survival might be the soul of the show.

From AI and sports to ad tiers and brand renaming, here were the biggest trends during the 2025 TV advertiser upfronts.

Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...

BT nears deal to sell TNT Sports stake to Warner Bros Discovery - The Financial Times reports that the firm is close to ...

The TV industry and buyers of commercial time were able to breathe a little easier going to their annual week of ...

Strategic shift leverages HBO’s prestige to boost brand recognition and reconnect with premium content loyalists across ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.

The entertainment business has seen better days. Film and TV production in the U.S. rose 18% last year but lagged 2022 levels ...