HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...

Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that growth in the years ahead.” The change will become official later this summer.

And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis ... HBO from its streamer’s original name to become just Max. “Returning the HBO ...

Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that growth in the years ahead.” Streaming president and CEO J B Perrette added ...

The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

Then, in April 2023, WB Discovery CEO and dingus David Zaslav announced that it was dropping the HBO branding from the service and it would just be called Max. After the announcement, WB’s stock ...

May 14 (Reuters) - Warner Bros Discovery (WBD.O), opens new tab is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service two years ago. The company ...