Amazon Prime Video has more than doubled its commercial time per hour, jumping from about two to three minutes to as much as six, according to a June 2025 report in Adweek based on feedback from advertising industry insiders.

Currently, anyone who signs up for Amazon Prime (which is $15 per month or $139 per year) gets Prime Video with ads. If they don’t want to see commercials, they have to pay an extra $3 per month. One can also subscribe to Prime Video alone for $9 per month with ads or $12 per month without ads.

It's not your imagination — you're likely seeing more ads these days. Prime Video, Amazon's streaming offering, has quietly doubled its ads, according to an exclusive report from Adweek. Citing ad buyers and documents it reviewed,