In collaboration with more than 100 premier partners, Warner Bros. is releasing a bright and colourful Superman range inspired by the first live-action adventure from the new cinematic DC Universe.

The Hot Wheels x Maje spring/summer 2025 collection showcases premium design innovation, targeting the rise of female empowerment in motorsports and modern fashion culture. Rooted in Hot Wheels ...

Mattel reports that Barbie sales drove the 9% increase, helping the company to its first quarter of sales growth in a year. Mattel has announced that its sales increased by 9% in the third quarter ...

Jazwares has entered into a multiyear global toy licensing agreement with Scottgames to produce a toy line inspired by Five Nights at Freddy’s. Building off the immersive settings and ...

Outright Games and MGA Entertainment have revealed their upcoming game, Rainbow High: Runway Rush, the first console game based on the No.1 fashion doll Rainbow High. Rainbow High: Runway Rush is ...

Jazwares’ Squishmallows brand has joined forces with Crocs to release a variety of shoes and Jibbitz charms inspired by the iconic plush characters. Jazwares and Crocs are partnering to bring ...

To mark the London premiere of Barbie, the capital saw activations such as pink buses, taxis, floodlit landmarks and a Doctor Who TARDIS. The Barbie movie’s European premiere took place on ...

Reemsborko Ltd, the pop culture licensing specialist run by the industry’s own Max Arguile, has been named the exclusive licensing agent for the whole of the Dragon Ball franchise across the UK ...

American watch brand Tockr has announced a new, limited series of “The Wheel of Time” inspired wristwatches. With their luminous serpentine watch dials, the new unisex Tockr “The Wheel of ...

Licensing Link Europe is celebrating the ongoing strong sales, retail support for, and significant success of Blueprint Collections’ range of stationery and gift items based on the the ...

Batwheels marks DC’s first ever Batman pre-school series, with Warner Bros. Discovery Global Consumer Products working with top licensees and partners on a global merchandise programme.

Toy World - the business magazine with a passion for toys. Published by Alakat Publishing Ltd. 61 Maxted Road, Hemel Hempstead, Hertfordshire, HP2 7DZ ...