Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds ...

Adobe has unveiled Adobe Express for ads, a solution that aims to make it faster and easier for small businesses to create ...

With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of ...

India’s influencer marketing industry to reach INR 4,500 crores in 2025, growing by 25% from 2024's INR 3,600, finds The Goat ...

From billing rainbow-riding brands to remixing rap with sign language and vaccinating dogs during a festival—Wondrlab’s ...

Ramsai Panchapakesan has been elevated to president–investments and partnerships, Binu Thomas to managing partner–investments ...

DDB Mudra Group will serve as one of the hosts for Portfolio Night 2025 in Mumbai. The event will take place in different ...

From AI-fuelled personalisation to nostalgia hits and data-fuelled retargeting, My11Circle’s IPL blitz reveals how fantasy ...

From kitschy candy tins to minimalist memory cues, Summer Owl Studio founder and creative director explains why nostalgia-led ...

Abu Dhabi’s ‘Kids Recommended’ campaign taps data, AI and child-led co-creation to rewrite the family travel playbook for Indian marketers.

Ticket lotteries, textbook tweaks and name-based giveaways—its entries push creative problem-solving into territory where strategy meets social engineering.

With its new AI-powered Reputation Capital platform, it aims to turn perception into profit—but not without raising questions ...