Equality & Inclusionは経営戦略。互いを認め合うことから起こるイノベーションの効果とは。 メディア関係者・有識者の見解 なぜあの会社が選ばれる ...

質問！マーケティング→ITmediaのQ&Aサイト「質問！ITmedia」でマーケティング関連の質問をチェック マーケティングの基礎学習を重ねても、「なぜ ...

The success of Duolingo’s “unhinged” viral social content has helped bring marketing closer to the wider business, says its ...

Last week, I defined viral marketing and suggested why you should consider using it. And in next week's final installment, I offer a list of 13 best practices for successful viral email marketing.

Most marketing campaigns fall flat. They get ignored, scrolled past, or even actively mocked. But viral campaigns? They spread like wildfire, building your brand while you sleep. The difference ...

The success of A Minecraft Movie's viral marketing raises concerns about the future of interactive cinema experiences. A Minecraft Movie was gargantuan at the box office on its opening weekend.

While these kinds of efforts are themselves growing more and more common there is one film whose viral marketing campaign set the gold standard nearly 20 years ago — and will never be beaten.

Even better, it was the tip of the iceberg for a larger viral marketing campaign that Hollywood has never replicated in overall success. Online geeks could be forgiven for getting their wires ...