Internet virality is a mystery. Countless scientists, marketing professors, CMOs and CEOs have tried determining what makes stuff spread. Why? Because viral marketing for brands is a cost ...

Whether you’re a seasoned pro or just dipping your feet into the marketing pool, these 10 viral marketing trends will prove valuable as you plan your marketing strategy throughout the remainder ...

Everyone's talking about viral marketing (Obviously it works...if everyone's talking about it!). Just when you think it's old news, some ingenious marketer comes up with a new way to reinvigorate this ...

Most marketing campaigns fall flat. They get ignored, scrolled past, or even actively mocked. But viral campaigns? They spread like wildfire, building your brand while you sleep. The difference ...

While these kinds of efforts are themselves growing more and more common there is one film whose viral marketing campaign set the gold standard nearly 20 years ago — and will never be beaten.

Even better, it was the tip of the iceberg for a larger viral marketing campaign that Hollywood has never replicated in overall success. Online geeks could be forgiven for getting their wires ...

The success of A Minecraft Movie's viral marketing raises concerns about the future of interactive cinema experiences. A Minecraft Movie was gargantuan at the box office on its opening weekend.

David Meerman Scott is an online-thought-leadership and viral-marketing strategist whose programs have won numerous awards and are responsible for selling over one billion dollars in products and ...