Samsung has launched a new global campaign via BBH Singapore to spotlight how the Galaxy S25 Ultra, powered by Google Gemini, ...

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

Following the bold success of its “Play big” brand push earlier this year, Lacoste is back with a new global campaign that ...

Kraft Mac & Cheese is turning childhood pasta crafts into high-karat keepsakes this Mother’s Day, teaming up with fine ...

Global consumer internet company Sea Limited has reportedly rebranded its digital financial service SeaMoney to Monee.

In today’s fast-paced digital world, brands are constantly looking for new ways to connect with their audiences. One approach ...

But for Ng Yau Chuan, now CEO of Golden Scoop (Baskin Robbins Malaysia and Singapore), marketing isn’t a stepping stone, it’s ...

WPP is reportedly set to rebrand its media investment arm, GroupM, as WPP Media. This marks a significant shift in the ...

The power of a well-chosen brand ambassador has never been clearer. From Dior’s 2024 and lululemon's 2025 selection of Lewis ...

Netflix has unveiled a major revamp of its TV and mobile interface, with updates designed to make content discovery faster, ...

The wait is over — the official finalists for MARKETING-INTERACTIVE’s Hashtag Asia Awards 2025 have been unveiled.

Kantar, a global platform specialising in marketing data and analytics, has appointed Andy Gallagher (pictured) as its new ...