Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s ...

Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...

Apple CEO Tim Cook and actor Brad Pitt took the stage to promote the upcoming Apple Original Film F1 The Movie.

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride.

Apple Chief Executive Officer Tim Cook wished a happy Father’s Day to dads across the world in a short but warm message on ...

Wedbush's Dan Ives, who graded the presentation a 'B,' spoke to CNBC after the event, saying that Apple has "six to nine ...

The tech giant showcased "Liquid Glass" for iPads, Mac, and more products at its WWDC developer conference.

A Catholic group is calling out Apple CEO Tim Cook and Apple TV+ in a letter demanding an apology and removal of a ...

Tim Cook reveals what inspired Apple to enter the streaming world—and how Apple TV+ is changing the game with quality and ...

Here's everything the tech company announced in its WWDC 2025 keynote address, including iOS 26, the Liquid Glass design and ...

A YEAR ago, when Apple used a jamboree at its home in Silicon Valley to unveil its artificial-intelligence (AI) strategy, ...

Apple's WWDC 2025 is set to begin tonight, highlighted by Tim Cook's keynote. The event will showcase the latest software ...