A lot of marketing leaders are throwing masses of content into the ether and hoping for the best - and not only is this ignoring the precious opportunities in content for learning about your audience, ...

Stuart Stubbs, industry contributor for Cedar, highlights the importance of a video distribution strategy to enure your content gets the recognition it deserves For many years distribution has been ...

Less than one in three marketers report having influence over their brand’s distribution strategy, despite place being a crucial part of the 4Ps. The 4Ps of product, price, place, and promotion are ...

Advanced CGTs are expanding to larger patient populations, requiring strategic distribution approaches centered on patient needs. Effective channel strategies, broadening access, and reducing ...

The company has brought off-premise distribution of Morris Whisky in-house and appointed Proof Drinks as on-premise distributor for its spirits portfolio. CFB’s spirits portfolio includes Morris ...

GUEST OPINION: Making distribution sustainable means rethinking how products move from point A to point B. The results demonstrate that companies investing in energy-efficiency technologies can ...

The former VP also discussed how Medline disrupted the industry by eroding distribution markups. When the company entered the market around 2005, it began offering lower rates than the industry ...

This results in a negative 6% on distribution alone, even when accounting for some back-end funding. Medline's strategy to break even involves a heavy reliance on private label products. According to ...