This Mother’s Day, MARKETING-INTERACTIVE speaks to female leaders across the region who are not just managing both roles - ...

ASICS has named Felix the Samoyed, a fluffy internet favourite, as its new “Mind’s Best Friend” ambassador to promote the ...

Artificial Intelligence has come a long way, and marketers have strived to adapt to its rapid evolution. Now, with the rise ...

Samsung has expanded its leadership team across Asia Pacific as free ad-supported streaming TV continues to accelerate, with ...

McDonald's has unveiled its first-ever McSpicy museum in Singapore. In an Instagram post on Monday (12 May), the fast-food ...

Yeo’s is courting a new generation of tea drinkers with the playful launch of "Gen Tea" - a fresh take on identity and ...

The power of a well-chosen brand ambassador has never been clearer. From Dior’s 2024 and lululemon's 2025 selection of Lewis ...

Samsung has launched a new global campaign via BBH Singapore to spotlight how the Galaxy S25 Ultra, powered by Google Gemini, ...

WPP is reportedly set to rebrand its media investment arm, GroupM, as WPP Media. This marks a significant shift in the ...

The wait is over — the official finalists for MARKETING-INTERACTIVE’s Hashtag Asia Awards 2025 have been unveiled.

But for Ng Yau Chuan, now CEO of Golden Scoop (Baskin Robbins Malaysia and Singapore), marketing isn’t a stepping stone, it’s ...

Following the bold success of its “Play big” brand push earlier this year, Lacoste is back with a new global campaign that ...