Corporate Strategy Vs. Marketing Strategy. Corporate strategies and marketing strategies often coincide or overlap because, contrary to popular belief, a major focus of marketing includes the ...

The Percentage of Rent Vs. Revenue for Restaurants. Successful restaurants at any level have a number of things in common. Their food meets the diners' expectations, their marketing brings in ...

Role of Perception in Consumer Behavior. The perceptions consumers have of a business and its products or service have a dramatic effect on buying behavior. That's why businesses spend so much ...

Why Are Long-Term Employees Important?. Finding good employees is challenging for any business. Even if you manage to find good workers, retaining them is another challenge. High turnover suggests ...

Statistics are applied in marketing to identify market trends, and to measure and evaluate the potential and success of marketing programs. The secret to successful marketing is to identify the ...

There are numerous benefits of copyright protection. When an individual creates a new work, such as a poem, book, painting or photograph, it is copyright law that helps protect his ownership of ...

Honesty is a key characteristic of a business because it sets the tone for the kind of work culture that you want to create, provides consistency in workplace behavior, and builds loyalty and ...

The Effects of Conflict Within an Organization. As organizations strive to achieve their goals, they are often met with challenges they must overcome as a team. Challenges leave room for conflict ...

The Advantages of a Customer Incentive Program. Customer incentive programs offer benefits to loyal buyers. Some businesses offer frequent-shopper discounts or points-based reward systems that ...

Advantages & Disadvantages of a Fixed-Price Contract. A buyer and seller enter a fixed-price contract by agreeing on the final cost of a good or service, which is set by the contract both parties ...

Four Types of Business Personalities. The type of business personality you have can affect the way that you run your company. It can give you an advantage to know this personality type so you can ...

Culture Awareness in the Workplace. With the globalization of business, increased diversity in the workplace and multicultural emphasis in society, cultural awareness has become one of the most ...