For this week's Classic Commercial we go back to where it all started with a rookie Lebron and his first signature shoe, the Nike Zoom Generation.

Given how long Nike's been in business with LeBron James, how much they've got invested in the shaping of his brand and how heavily they promote his achievements, it came as no surprise that the ...

LeBron James appears to troll the Toronto Raptors in his latest shoe commercial for Nike by crushing a toy Raptor in a hydraulic press ...

1. words_Brandon Richard While the Air Max LeBron 8 commercial was all about LeBron James and his public image, the new commercial for the LeBron 8 V/2 is all about the shoe.

Associated Press LeBron James has a new shoe, a new commercial and a new team.

It looks like LeBron is now firing back at critics with a new Nike commercial -- and neither Barkley nor Michael Jordan, nor any fans who criticized him, are spared.

by Kevin Butler, SportsCenter.comThe preseason is finally over. The regular season tips off tonight in Boston, and the Celtics have the honor of facing the most hyped team in NBA history - the ...

However, Newton’s law states that for every action there’s an equal and opposite reaction and trust Nike to fuel some of that reaction.

LeBron James posted an epic video of him jumping out of a pool, and fans loved it. LeBron James is the face of the league, the King is at the top of his game going into his 20th year in the league.

If LeBron James seems a little fatigued at some point this season, it'll be because he spent the summer doing his best Rocky Balboa impersonation. No, LBJ didn't switch to a southpaw style or ...

What's old is new again and guarantees you won't forget Kwazi Gilmer's name anytime soon after his remake of LeBron James' 2006 Nike ad.