More than 110 years after introducing the first hair color, L'Oréal is launching two new technology-driven products that were seven years in the making.

One editor tried out L'Oréal's Color & Co personalized color line on her dark-brown curly hair. These are her results!

At Walmart stores nationwide, Féria hair dye boxes have been equipped with QR codes that shoppers can scan to try the colors on via AR on Snapchat. The experience leverages some of Snapchat’s most ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company.

Associate editor Shannon Garlin loves this and says, “I’ve always used L’Oreal Preference to refresh my brunette color, it never leaves my hair feeling dry and the conditioning treatment ...

Ahead of CES 2022, L’Oréal has announced tech that improves hair color application at the salon, the bathroom sink, and beyond. Home box dye kits can make an amateur colorist feel like a mad ...

If you’ve ever attempted to color your hair using a home kit, you get why salons charge an arm and a leg for good color. In an attempt to take the mess out of the process and make the results a ...

Check out the new printable coupons including Freschetta, Breyers, Hershey's Syrup, L'Oreal hair color, Schick razors, U by Kotex, Energizer Batteries and more!

At just $12, the L’Oreal Paris Magic Root Precision Temporary Gray Hair Color Concealer Brush is a solid buy for anyone trying to spend less on root touch-ups at the salon.

French cosmetics giant L'Oreal has signed an agreement to acquire the haircare brand Color Wow, aiming to capitalize on the rapid growth in premium hair products. Haircare was the second fastest ...

L’Oréal will invest more than US $80 million next year to expand its two factories in Mexico, creating 1,000 new direct and ...