HUMAN's Ad Fraud Defense empowers platforms with pre-bid detection and mitigation controls to maintain marketplace integrity TEL AVIV, Israel, April 15, 2025 /PRNewswire/ -- Primis, the leading ...

This collaboration reinforces Primis' commitment to raising industry standards and eliminating fraud from the digital advertising ecosystem. As part of this expansion, Primis has transitioned from ...

Despite Google’s recent decision to continue support for third-party cookies on Chrome, the ongoing degradation of legacy identifiers and data signals within the digital marketing ecosystem continues ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and digital IDs, that drive business growth. Programmatic advertising is in the spotlight today, and rightly ...

IAB Europe, the leading association for the digital advertising and marketing industry, has today (17th December, 2025) released Beyond Reach: Mapping the Social Impact of Digital Advertising and ...

The following is a guest piece by George London, chief technology officer of brand analytics platform Upwave. Opinions are the author’s own. In a stunning reversal ...

Don Dodds, Founder at M16 Marketing & PIEARM.AI, is a leading marketing technologist on a mission to help marketers and businesses grow. In digital advertising, where trust and transparency are ...

ATLANTA & LONDON--(BUSINESS WIRE)--Digital Envoy, a pioneer of IP intelligence and high-quality, consent-based location data, today announces the launch of LocID, a groundbreaking geospatial ID that ...

As open exchange CPMs erode and artificial inventory bleeds advertisers dry, a sharper, smarter and more accountable era of digital advertising is taking shape ...

The Parliamentary Committee on Communications and Information Technology is reportedly preparing to summon representatives ...

The Ateneo Intellectual Property Office (AIPO), through its Blue Nest Program, is bringing back former ABS-CBN television director and digital marketing strategist Jason Domantay to lead its newest ...